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Strawberry and flower festivals in Brazil

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2026-09-30 22:11 UTC → 2026-10-01 23:38 UTC · added ~~removed~~

Regional strawberry festivals in Brazil are highlighting the fruit’s growing importance in gastronomy and tourism. In Atibaia, São Paulo, the 44th Flower and Strawberry Festival concluded on September 27, 2026, after running ~~throughout much of the month.~~ for 24 days. Organized by the Associação Hortolândia de Atibaia, the event drew visitors from Brazil and neighboring countries, including Argentina, Chile, and Bolivia. The festival acted as a significant economic driver for the local tourism, agribusiness, and service sectors. Data from the Associação Pró-Flor indicated the sale of ~~50,000 to~~ approximately 70,000 gardening items, such as bulbs and orchids, while ~~approximately~~ roughly 80 tons of strawberries were sold or used in culinary preparations. Cultural and accessibility features were expanded during this edition, which included over 60 presentations, a Cosplay Contest ~~with R$ 2,000 in prizes,~~ won by Carlo de Wylder, and the ~~introduction~~ inauguration of a large Japanese Garden. Accessibility initiatives included a sensory garden and electric carts for visitors with reduced mobility. The event also hosted the Japanese Ambassador to Brazil, Noguchi Yasushi, marking a diplomatic milestone for the festival. In Ubatuba, the second edition of the Original Strawberry and Flower Festival remains scheduled for October, with organizers aiming to attract over 30,000 visitors to boost local rural tourism through strawberry-based cuisine and musical attractions.

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