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[SITUATION] · [QUIET] · [BUSINESS]
2 clusters · 6 sources · 6 days · First seen · Last updated
Swedish retail and second-hand market trends
Overview
The Swedish retail landscape showed divergent trends in mid-2026. E-commerce turnover experienced growth, reaching an estimated 14.9 billion SEK in July, a 9 percent increase compared to the previous year. Per Ljungberg of Svensk Handel attributed this to improving personal finances, though he noted that a new customs duty on non-EU goods has impacted retailers like Temu and Shein.
In contrast, the Swedish second-hand market saw a 9 percent decrease in turnover during the first half of 2026, totaling approximately 6.8 billion SEK. While the market experienced a significant recovery in July with a 23 percent increase from the previous year, overall performance remained mixed. Fashion was the only major category to grow, while sectors such as home electronics and furniture saw notable declines.
Entities
Svensk Handel · Again Technology · Per Ljungberg · Shein · Maria Mikkonen
Timeline
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12 days ago
[BUSINESS] 5 sourcesSwedish second-hand market turnover falls 9 percent in H1 2026Sweden's second-hand market turnover fell 9 percent to 6.8 billion SEK in H1 2026, though fashion sales grew by 2 percent and a summer recovery was observed.
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18 days ago
[BUSINESS] 2 sourcesSvensk Handel reports July e-commerce turnover rise to 14.9 billion SEKSwedish e-commerce turnover rose 9 percent to 14.9 billion SEK in July. New EU customs duties have notably reduced consumer spending on platforms like Temu and Shein.
Sources
ehandel.se · forvaltarforum.se · market.se · netthandel.no · svt.se · via.tt.se