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2026-07-31 01:47 UTC → 2026-07-31 10:39 UTC ·
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Taiwan Food Expo culinary showcase opens, tourism target set
The coverage begins with a report on July 29 that a new restaurant, Four Taste, opened in Taipei ahead Ahead of the Taiwan Food Expo, which was slated to run from July scheduled for 31 to July–3 August 3 2026 at the Taipei World Trade Center Center, the city saw the opening of Four Taste, a new restaurant that began serving diners on 29 July. The Expo’s launch day featured President Lai Ching‑de, who reiterated the government’s ambition to draw 10 million international visitors annually and feature generate more than NT$1 trillion in tourism revenue by 2030. The exhibition showcased 14 Michelin‑star and Bib Gourmand restaurants, a wide range of “Taiwan Good Food Pavilion” with 32 local dishes, agricultural products vendors, and live cooking demos. A day later the story updates over 100 chef demonstrations, including Ah‑Ji, James and Wu Bing‑cheng. As reported on opening day, the Expo’s opening, adds ticket price details Agriculture Ministry offered 500 free eel tastings, and highlights tickets were priced at NT$200 for adults, NT$150 for concessions and NT$100 for charity. In parallel, a giveaway Kaohsiung Franchise Expo opened at the Kaohsiung Exhibition Center, presenting roughly 100 franchise brands across food, retail, beauty and technology. Organisers forecast NT$12 billion in business activity, the creation of free eel portions. It also expands more than 800 new stores and about 3,000 jobs, positioning the narrative event as a warm‑up for the World Franchise Congress scheduled for October 2026. The Expo also linked to an overseas promotion, noting that with a Taiwan Night Market will be held in set for Bridgewater, New Jersey on August 30, coupled with 30 August, alongside an Apple Rock Music Festival and culinary workshops featuring Taiwanese chefs.