Taiwanese retail beverage promotions

In late August 2026, major retailers and beverage chains in Taiwan launched various promotional campaigns focused on coffee, tea, and seasonal festivities.

Initial promotions centered on coffee discounts from convenience chains such as 7-ELEVEN, FamilyMart, Hi-Life, and Mi-Lien-She. 7-ELEVEN offered buy-one-get-one-free deals on large lattes and app-exclusive multi-buy offers, while FamilyMart provided deals such as two lattes or Americanos for 95 TWD. In preparation for the Hungry Ghost Festival, PX Mart introduced rewards of up to 19.7% through loyalty points and credit card partnerships, A.Mart provided electronic cash vouchers and discounts on imported fruits, and Hi-Life released limited edition ritual supply bags.

As the period progressed into late August and September, promotions expanded to include seasonal single-origin coffees and stamp-collection rewards. FamilyMart’s Let’s Café introduced seasonal single-origin options like Lemon Bingqiu Sicilian and Grape Bingqiu Dongli at 89 TWD, alongside stamp collections for 40% discount vouchers. 7-Eleven promoted its CITY CAFE and CITY PRIMA lines, featuring weekend deals where certain flavored lattes were priced at 10 TWD for the second cup.

In the hand-shaken tea sector, CoCo Fresh Tea & Juice held a Zhongyuan Festival promotion with tiered pricing for tea and milk teas, as well as buy-one-get-one-free offers on Grapefruit Fruit Tea via LINE. Ching Shin Fu Chuan launched a collaboration with Red Bull, offering energy-infused tea specials for 70 TWD.