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2 clusters · 2 sources · 13 days · First seen · Last updated

Category: BUSINESS

Tasmania alcohol tourism expansion

Entities: Independent Brewers Association · James Boag brewery · Lion · Hospitality Tasmania · Jeremy Rockliff

Overview

In late July 2026 a family‑owned Australian bottle‑shop franchise, Premix King, applied to open a second store in Kings Meadows, Launceston, adding a fourth liquor outlet to the suburb. At the same time, the Tamar Ridge and PIRIE partnership opened a newly refurbished cellar door in the Tamar Valley, offering a modern tasting space with river views.

A few weeks later, the Tasmanian Government announced the Beer Tasmania program, a public‑private initiative aimed at boosting craft‑beer tourism in the state’s north. Funded by a $1 million contribution from Lion following the closure of the historic James Boag brewery, the plan will create a Northern Beer Trail and a Northern Beer Weekend, showcase over 30 independent brewers, and target new jobs and economic activity.

Together, these developments illustrate a coordinated push—both private investment and government support—to broaden Tasmania’s alcohol‑related tourism offerings, spanning wine cellar experiences and a structured craft‑beer tourism strategy.

Timeline

  1. 7 days ago

    [BUSINESS] 2 sources
    Tasmania launches Beer Tasmania program to boost craft beer tourism

    Tasmania’s new Beer Tasmania program, funded by a $1 million Lion return after the James Boag closure, partners with Hospitality Tasmania and the Independent Brewers Association to launch a Northern Beer Trail,

  2. 20 days ago

    [BUSINESS] 2 sources
    Tasmania adds new bottle shop and winery cellar door near Launceston

    Premix King is opening a fourth bottle shop in Kings Meadows while Tamar Ridge and PIRIE launch a new cellar door in the Tamar Valley, expanding Tasmania’s alcohol‑retail and wine‑tourism offerings.

Sources

drinksdigest.com · theshout.com.au