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Tate McRae Calvin Klein denim campaign

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What changed

2026-08-25 16:33 UTC → 2026-08-27 10:35 UTC · added removed

Calvin Klein has launched the first chapter of its fall 2026 ‘Feel the Fit’ denim campaign featuring Canadian singer and dancer Tate McRae. Directed by Carlijn Jacobs, the campaign uses McRae’s dance background to showcase various denim styles, including Low Rise Baggy, High Rise Loose, and 90s Straight jeans, set to the soundtrack ‘Groove Is in The Heart’. Heart’ by Deee-Lite. David Savman, global brand president of Calvin Klein, noted that denim is central to the brand’s identity of confidence and self-expression. self-expression, adding that the campaign aims to bring the brand’s denim legacy to a new generation. McRae stated that the campaign captures the confidence felt when wearing a perfect fit. The ‘Feel the Fit’ initiative is a multi-part rollout expected to feature additional global talents over the coming month.

Versions

  1. 2026-08-27 10:35 UTC Tate McRae Calvin Klein denim campaign
  2. 2026-08-25 16:33 UTC Tate McRae Calvin Klein denim campaign

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