What changed
2026-09-11 15:59 UTC → 2026-09-16 00:03 UTC ·
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In mid-August 2026, France transitioned from Since the Bloctel do-not-call register to a implementation of France’s mandatory opt-in consent regime. Effective regime on 11 August, businesses must obtain explicit, free, specific, and informed consent through a positive action before contacting consumers August 2026, the regulatory landscape for commercial purposes. This authorization is limited to one year, and consumers may withdraw consent at any time. Exceptions apply telephone solicitation has fundamentally shifted. Businesses are now required to companies with whom demonstrate that a consumer has an existing contractual relationship. While consumer groups like Que Choisir Ensemble have welcomed the move, the business community has raised concerns regarding administrative burdens and the rapid implementation. In Morocco, the impact on the call center industry prospect has become more specific; Youssef Chraibi, president of the Moroccan Outsourcing Federation, estimates that up taken positive action to 10,000 jobs could be at risk, agree to contact, effectively banning practices such as referral-based marketing without direct consent or the French market accounts for over 80% use of pre-checked boxes. This shift places the turnover for these centers. Some burden of proof on companies in Casablanca have reportedly begun removing signage or declining to renew leases. Despite ensure the reform, traceability of consent. Despite these measures, fraudulent activity is surging. Complaints have reportedly doubled, with remains a significant challenge. The Signal Conso recording platform recorded approximately 16,000 reports in a single month. Scammers are increasingly posing as bank advisors to manipulate victims into validating fraudulent transfers via SMS security codes. The Banque de France notes these manipulation-based frauds account for nearly one-third the first month of all transfer fraud, with average losses exceeding 3,000 euros and some reaching 25,000 euros. the new law, nearly doubling previous averages. Experts suggest observe that while legitimate companies businesses are redesigning acquisition processes to comply, scammers fraudulent entities using spoofed numbers or operating from abroad continue to bypass regulations. The reform has also triggered economic shifts in the law. Concurrently, Portuguese authorities issued fresh warnings regarding widespread fraudulent schemes involving Moroccan offshoring sector. While earlier estimates suggested up to 50,000 jobs could be at risk, the Ministry Moroccan Federation of Health, Tax Authority, Outsourcing Services now indicates a more limited impact of approximately 10,000 jobs, noting that pure teleprospecting constitutes less than 15% of contact center activity. In response to these evolving service trends, Morocco is pivoting toward high-level expertise through its ‘Morocco AI 2030’ roadmap, an initiative aiming to create 50,000 jobs and banking sector impersonations. generate 100 billion dirhams in GDP value-added by 2030.