Tchibo product releases and consumer trends

Tchibo has introduced new products and shared insights regarding coffee consumption trends. The company released a ‘Coffee Dictionary’ canister, a white metal kitchen accessory designed to mimic the aesthetic of ‘coffee table books.’ Additionally, the manufacturer launched the ‘Let’s Brew Elegant’ filter coffee machine, a stainless steel device priced at 59 euros.

Market research conducted by Tchibo in collaboration with NIQ/GfK in Austria highlighted generational differences in habits. While nearly 90% of Baby Boomers drink coffee daily, mostly at home (98.3%), less than half of Gen Z consumers follow this pattern. Gen Z favors ‘coffee-to-go’ (94.2%) and social coffee house visits (78.6%). Regional data indicated that Salzburg has the highest daily consumption, while Upper Austria has the highest percentage of heavy drinkers. In Vienna, 30.4% of respondents consume coffee in coffee houses, the highest rate among federal states. Most respondents prefer classic coffee over flavored varieties.

For the autumn season, Tchibo has launched new seasonal collections across its coffee and fashion lines. The coffee segment includes pumpkin spice themed products, such as a Pumpkin Spice Latte and Cafissimo espresso capsules with notes of cinnamon, cloves, and cardamom, alongside a limited edition Maple & Pecan capsule. A new orange striped porcelain collection is scheduled to debut on November 10. The fashion update includes quilted coats, knit dresses, and hosiery for women, while the men’s ‘Classics of the Season’ collection features water-repellent parkas, quilted jackets, and merino wool sweaters.