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[SITUATION] · [QUIET] · [TECHNOLOGY]

3 clusters · 15 sources · 23 days · First seen about 1 month ago · Last updated 8 days ago

Ted Lasso and AFC Richmond media integrations

Overview

The fictional football universe of ‘Ted Lasso’ has seen expanded media presence through merchandise leaks and video game collaborations.

Initial developments included the leak of a Nike-designed third kit for the AFC Richmond club for the 2026-27 season. The jersey featured an off-white base with purple and lilac-pink geometric patterns, a gold Nike Swoosh, and the ‘Pinter & Sons Private Banking’ sponsor logo.

Subsequently, Electronic Arts and Warner Bros. Interactive Entertainment renewed their partnership for EA SPORTS FC 27. This update introduced the AFC Richmond Women’s squad, the ‘Lady Greyhounds’, as a playable team in the Women’s Rest of World category. The integration also brought back the ‘Dog Track’ (Nelson Road) stadium and allowed players to manage the women’s team as Ted Lasso in Manager Career Mode, featuring dedicated cutscenes, touchline reactions, tailored social media story feeds, and specific club challenges. The team is accessible across multiple modes, including Kick Off, Online Seasons, and Football Ultimate Team.

Entities

AFC Richmond · Ted Lasso · Electronic Arts · EA Sports FC 27 · Warner Bros. Interactive Entertainment

Claims

What the coverage asserts, and how many sources carry each claim.

[● 3 SOURCES] Electronic Arts renewed its partnership with Warner Bros. Interactive Entertainment. www.jeuxpo.com · multiplayer.it · www.thexboxhub.com
[● 3 SOURCES] The AFC Richmond Women’s team is playable in EA SPORTS FC 27. www.jeuxpo.com · multiplayer.it · www.thexboxhub.com
[● 3 SOURCES] The AFC Richmond Women are categorized under Women’s Rest of World. www.jeuxpo.com · multiplayer.it · www.thexboxhub.com
[● 3 SOURCES] Players can manage the AFC Richmond Women as Ted Lasso in Career Mode. www.jeuxpo.com · multiplayer.it · www.thexboxhub.com
[● 3 SOURCES] Nelson Road stadium is included in the game. www.jeuxpo.com · multiplayer.it · www.thexboxhub.com
[○ 1 SOURCE] The content is available on PS5, PS4, Xbox Series X|S, Xbox One, PC, and Nintendo Switch. www.thexboxhub.com

Timeline

8 days ago

[TECHNOLOGY] 2 sources
Electronic Arts brings Ted Lasso and AFC Richmond to EA SPORTS FC 27
Electronic Arts and Warner Bros. Interactive Entertainment are bringing Ted Lasso and AFC Richmond to EA SPORTS FC 27, featuring playable women's teams and the Nelson Road stadium.
10 days ago

[TECHNOLOGY] 11 sources
EA SPORTS FC 27 adds Ted Lasso and AFC Richmond Women
Electronic Arts is bringing Ted Lasso and the AFC Richmond Women’s squad to EA SPORTS FC 27, featuring the Lady Greyhounds, Nelson Road stadium, and playable manager mode for Ted Lasso.
about 1 month ago

[CULTURE] 2 sources
Nike AFC Richmond 26-27 third kit leaked
Leaked images show Nike's new 2026-27 third kit for the fictional AFC Richmond, designed for season four of ‘Ted Lasso’.

Sources

4p.de · donanimgunlugu.com · footyheadlines.com · games.mxdwn.com · hot100fm.com.au · it-boltwise.de · jeuxpo.com · multiplayer.it · nintendo-town.fr · nurfussball.com · portalgeek.co · redcapes.it · thexboxhub.com · wavefm.com.au · world-today-journal.com

This summary has been updated 1 time: see revision history