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2 clusters · 2 sources · 15 days · First seen · Last updated

Thailand wellness tourism and summit preparations

Overview

Thailand is preparing to host the Global Wellness Summit 2026 in Phuket, focusing on integrating traditional wisdom with modern science and technology. The Department of Thai Traditional and Alternative Medicine aims to showcase Thai massage and herbal medicine to create high-value products for the international market.

To support this, the ‘Phuket Wellness Routes’ initiative has been launched. This project seeks to combine nature, spas, healthy cuisine, and local lifestyles into a comprehensive experience. The initiative is designed to distribute economic benefits across the value chain, supporting local farmers, herbal producers, and tourism communities as Thailand leverages its growing wellness tourism sector.

Entities

Department of Thai Traditional and Alternative Medicine · Global Wellness Institute · Phuket · Thailand Global Wellness Summit 2026 · Pongsatorn Pokpermdee

Timeline

  1. [BUSINESS] 2 sources
    Phuket Wellness Routes initiative launched to boost Thai wellness tourism

    Thailand is developing ‘Phuket Wellness Routes’ to boost wellness tourism ahead of hosting the Global Wellness Summit 2026, aiming to drive economic growth through traditional medicine and local culture.

  2. [BUSINESS] 2 sources
    Thailand to showcase traditional medicine at Global Wellness Summit 2026

    Thailand aims to boost its wellness economy by showcasing traditional massage and herbal innovations at the 2026 Global Wellness Summit in Phuket.

Sources

naewna.com · thaipr.net