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[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 3 sources · 5 days · First seen · Last updated

Three O'Clock coffee chain international expansion

Overview

Three O'Clock, a 24/7 coffee, tea, and bakery chain founded in Ho Chi Minh City in 2016, is pursuing international expansion through a franchising model. The brand utilizes partnerships with local experts to manage foreign business laws, supply chains, and consumer preferences.

By exporting its operational framework—including brewing manuals, Quality Assurance/Quality Control systems, and Standard Operating Procedures—the company aims to enter new markets. A significant milestone in this strategy was a January 2025 partnership with FranGlobal, which enabled the brand to enter the Indian market.

Entities

THREE O'CLOCK · Ho Chi Minh City · Ho Tung Mau · FranGlobal · Thuận Nguyễn

Timeline

  1. [BUSINESS] 2 sources
    Three O'Clock coffee chain expands internationally via franchising

    Ho Chi Minh City-based 24/7 coffee chain Three O'Clock is expanding internationally via franchising, recently entering the Indian market through a strategic partnership with FranGlobal.

  2. [CULTURE] 2 sources
    THREE O'CLOCK coffee shop closes Ho Tung Mau branch after five years

    The popular late-night coffee shop THREE O'CLOCK on Ho Tung Mau street in Ho Chi Minh City closed its doors on September 19, 2026, after five years of operation.

Sources

cafebiz.vn · cafef.vn · kenh14.vn