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2 clusters · 12 sources · 3 days · First seen · Last updated

TikTok market growth and influence in Portugal and Brazil

Overview

TikTok has reported reaching 4.5 million monthly active users in Portugal, based on data from July to December 2025. This reporting follows the methodology required by the European Union’s Digital Services Act.

Research indicates the platform is increasingly influencing consumer behavior. An Ipsos study found that 93% of daily users utilize the app for product research, while 68% reported making immediate purchases following advertisements. In Portugal, brands such as IKEA, Coca-Cola, and Nestlé have utilized various platform tools for advertising and lead generation.

The platform’s influence is also expanding in Brazil, where the foodtech company Liv Up has increased its investment in TikTok more than sixfold. By utilizing improved attribution tracking, the company reported a 50% reduction in customer acquisition costs related to brand searches.

Entities

TikTok · Ipsos · Purple Metrics · IKEA Portugal · Liv Up

Timeline

  1. [BUSINESS] 8 sources
    TikTok expands influence in Portugal and Brazil

    TikTok's growing influence is evident as it reaches 4.5 million users in Portugal and helps Brazilian foodtech Liv Up reduce customer acquisition costs by 50% through increased platform investment.

  2. [BUSINESS] 4 sources
    TikTok reaches 4.5 million monthly active users in Portugal

    TikTok has reached 4.5 million monthly active users in Portugal, highlighting a growing trend of social commerce and product discovery within the platform.

Sources

agorarn.com.br · br18.com.br · briefing.pt · correiodamanha.pt · exame.com · geekpopnews.com.br · jornaleconomico.sapo.pt · ohoje.com · osul.com.br · piranot.com.br · porelojodelacerradura.com.do · spacemoney.com.br