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[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 4 sources · 5 days · First seen · Last updated

TIM House influencer program payment disputes

Overview

Telecommunications company TIM launched ‘TIM House’, a proprietary platform managed in partnership with Mynd and Stage, to manage, train, and monetize a community of over 65,000 content creators in Brazil. The initiative was designed to build consumer trust by leveraging individual creators rather than institutions.

Following the launch, the program faced significant operational issues. Influencers participating in the program reported substantial delays in payments for advertising campaigns that had already been completed and approved. Participants expressed frustration over a lack of communication from customer support and reported instances where campaigns were marked as paid without funds being received. Some creators escalated the matter through consumer protection services and extrajudicial notifications. TIM attributed these delays to a ‘technical failure in its payment platform’.

Entities

TIM

Timeline

  1. 11 days ago

    [BUSINESS] 2 sources
    TIM launches creator platform to build consumer trust

    TIM Vice President Marcos Lacerda identifies a trust deficit in digital marketing, leading the company to launch TIM House, a proprietary platform for managing and monetizing over 65,000 content creators.

  2. 15 days ago

    [BUSINESS] 2 sources
    TIM faces payment delays for TIM House influencers

    Influencers in TIM's 'TIM House' program are reporting unpaid advertising campaigns, citing technical failures and poor support from the telecommunications company.

Sources

exame.com · meioemensagem.com.br · minhaoperadora.com.br · ne45.com.br