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2 clusters · 2 sources · 21 days · First seen · Last updated

Tokopedia and TikTok Shop MSME support in Indonesia

Overview

Tokopedia and TikTok Shop have established the ‘#BeliLokal’ ecosystem to support Indonesian micro, small, and medium enterprises (MSMEs). The initiative provides capacity building, business legality assistance, and mentorship to help local businesses compete in the digital era.

By the first half of 2026, the collaboration saw significant growth in the food and beverage (F&B) sector, with orders increasing by nearly 95 percent compared to the previous year. The number of F&B entrepreneurs on these platforms also grew by 184 percent, driven by consumer engagement with live streaming and short-form video content. To further support local businesses and creators, the platforms launched the NYAM Awards 2026.

Entities

TikTok Shop · Tokopedia · Stephanie Susilo · Maman Abdurrahman · Bank Indonesia

Timeline

  1. 9 days ago

    [BUSINESS] 2 sources
    Tokopedia and TikTok Shop report 95% surge in local F&B orders

    Local F&B orders on Tokopedia and TikTok Shop rose nearly 95% in the first half of 2026, driven by short-form video and live streaming trends in Indonesia.

  2. 29 days ago

    [BUSINESS] 3 sources
    Tokopedia and TikTok Shop strengthen #BeliLokal ecosystem for MSMEs

    Tokopedia and TikTok Shop are expanding their #BeliLokal ecosystem to empower Indonesian MSMEs through digital education, legal assistance, and capacity building to enhance their global competitiveness.

Sources

lifestyle.liputan6.com · medcom.id