[REVISION HISTORY]
Tommy Hilfiger Always Denim campaign
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2026-08-03 16:45 UTC → 2026-08-17 14:21 UTC ·
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Tommy Hilfiger launched its Fall 2026 "Always Denim" ‘Always Denim’ collection with a campaign filmed on the rooftop of The Mark Hotel in New York. York and featuring downtown settings. The campaign is fronted by Romeo Beckham, who emphasizes that there is “no ‘no right or wrong way to wear denim.” denim’ and notes the influence of rock, prep, and vintage styles. Dutch model Yasmin Wijnaldum and other creatives appear appears alongside Beckham. Beckham to present the women’s high-rise ‘Sarah’ and low-rise ‘Daisy’ jeans. The visuals showcase a range of styles: collection showcases various fits, including the 1990s-inspired baggy "Theo" ‘Theo’ jean inspired by the 1990s, the straight‑leg "Dover" for men, and the women’s high‑rise "Sarah" and low‑rise "Daisy" jeans. straight-leg ‘Dover’ for men. The brand ties uses the campaign to connect its long‑standing American denim heritage to with a new generation of style influencers. Both snapshots report During the same launch, Tommy Hilfiger reflected on his personal history with the later entry reiterating the campaign’s key elements fabric, recalling his teenage years in Elmira where he bought, customized, and adding further commentary sold jeans from Tommy Hilfiger on his car trunk, describing denim as a ‘timeless form of self-expression.’ As part of a broader seasonal rollout of autumn collections by various fashion brands, the brand’s ‘Always Denim’ campaign highlights a focus on diverse denim legacy. fits and washes set against a New York backdrop.
Versions
- 2026-08-17 14:21 UTC Tommy Hilfiger Always Denim campaign
- 2026-08-03 16:45 UTC Tommy Hilfiger Always Denim campaign
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