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2 clusters · 4 sources · 15 days · First seen · Last updated

Tourism development in Gramado and Canela

Overview

Municipalities in the Rio Grande do Sul region, specifically Gramado and Canela, are executing strategic plans to enhance their tourism sectors.

Gramado has focused on promotional efforts through workshops and roadshows targeting national and international markets, including Argentina and Uruguay, to promote local events like Natal Luz and agrotourism routes. The city is also engaging in discussions regarding the new General Tourism Law of Rio Grande do Sul to improve destination qualification.

In addition to marketing, Gramado is investing in infrastructure and cultural preservation, such as revitalizing Praça das Etnias to honor local agricultural history. Educational initiatives like the Hortênsia Project are also being utilized to connect local students with the hospitality industry. Meanwhile, Canela is developing its Municipal Tourism Plan for 2026–2030, aiming to transition from a transit destination to a primary destination by focusing on gastronomy and hospitality.

Entities

Gramadotur · Gramado · Nestor Tissot · Canela · Prefeitura de Gramado

Timeline

  1. [CULTURE] 2 sources
    Gramado implements tourism promotion and cultural preservation initiatives

    Gramado is advancing tourism and cultural preservation through infrastructure upgrades at Praça das Etnias, promotional roadshows, and educational initiatives like the Hortênsia Project for local students.

  2. [BUSINESS] 3 sources
    Gramado and Canela advance regional tourism development strategies

    Gramado and Canela are advancing tourism development through international promotion and the creation of a strategic municipal tourism plan for 2026–2030.

Sources

gramadomagazine.com.br · poa24horas.com.br · portaldafolha.com.br · saojoaquimonline.com.br