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Tourism development in Serra Catarinense

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2026-09-25 19:07 UTC → 2026-10-12 21:32 UTC · added removed

The Serra Catarinense region in Santa Catarina, Brazil, is experiencing growth in continues to diversify its tourism sectors, specifically within expanding beyond viticulture and into year-round rural tourism. and niche experiences. The wine industry has seen a 29% increase in wineries over the last six years, driven by high-altitude viticulture between 900 and 1,400 meters. This unique climate allows for slower grape maturation, helping helps the region secure the maintain its ‘Indicação de Procedência (IP) Vinhos de Altitude de Santa Catarina’. While this growth boosts the local economy, Catarina’, though small producers face high costs in developing the tourism infrastructure necessary to compete. Complementing the wine sector, rural costs. Rural tourism is expanding to offer year-round experiences. Beyond the traditional winter season, increasingly utilizing the region’s natural landscapes—such as canyons, waterfalls, and mountains—are being utilized for mountains—to offer seasonal activities including activities. These include spring blooms, summer adventure sports, sports like hiking, horseback riding, and cycling, and autumn gastronomy. Various hotels and resorts Key establishments driving this growth include Boqueirão Hotel Fazenda & Resort de Campo in municipalities like Lages, Rio do Rastro Eco Resort and Fazenda Santa Rita in Bom Jardim da Serra, Cerro Azul Hotel Fazenda in Capão Alto, and Urubici are central Hotel Fazenda Serra do Panelão in Urubici. Further diversification is emerging through extreme weather and religious attractions. Urupema, recognized as the ‘National Cold Capital’, attracts visitors with temperatures reaching -8°C and phenomena such as frost and frozen waterfalls. Additionally, Otacílio Costa is developing a 40-kilometer religious tourism route designed to this diversification. connect local churches and monuments, including statues of Our Lady of Aparecida and Saint Christopher, with the surrounding rural and agricultural landscapes.

Versions

  1. 2026-10-12 21:32 UTC Tourism development in Serra Catarinense
  2. 2026-09-25 19:07 UTC Tourism development in Serra Catarinense

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