Toyota GR86 and Subaru BRZ market activity

The Toyota GR86 and Subaru BRZ models have maintained high levels of consumer interest and enthusiast engagement. In Japan, high demand has led some dealerships to implement lottery systems for new model pre-orders, complicating year-end delivery timelines. Enthusiast activity remains strong, evidenced by the ‘FUJI 86/BRZ STYLE 2026’ event at Fuji Speedway, where developers expressed intentions to continue refining the current platform.

Expanding on these model legacies, Subaru of America has unveiled two limited-production anniversary models at Boxerfest 2026 in York, Pennsylvania. The 2027 WRX GD25 commemorates 25 years of the WRX in the United States. Limited to 350 units, this edition features World Rally Blue paint, 19-inch gold-painted wheels, and gold Brembo brake calipers. Performance upgrades include a dry carbon-fiber STI swan-neck rear wing, a flexible strut tower bar, and a performance-tuned suspension with stiffer springs. It is powered by a 2.4-liter turbocharged Boxer engine producing 271 horsepower and is available exclusively with a six-speed manual transmission and an STI short shifter.

The 2027 BRZ ZC15 celebrates 15 years of the BRZ. Limited to 300 units, it is finished in Ceramic White with matte bronze wheels and red brake calipers. It utilizes a 2.4-liter naturally aspirated Boxer engine producing 228 horsepower and is also restricted to a six-speed manual transmission. Interior enhancements include Recaro performance seats with red stitching and a unique commemorative serial plate.