[REVISION HISTORY]

Turkey tourism sector strategic development

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2026-10-03 00:53 UTC → 2026-10-06 08:51 UTC · added ~~removed~~

Stakeholders in Turkey’s tourism sector are focusing on strategic expansion and modernization to maintain international competitiveness. Hasan Eker, Vice President of TÜRSAB, has advocated for a shift in focus from total visitor numbers to increasing added value and spending per tourist. He noted that Turkey faces rising competition from Mediterranean and Gulf destinations and suggested leveraging gastronomy, health, sports, and culture alongside digital transformation to remain competitive. ~~Following~~ To implement these ~~calls for a new vision, Turkey’s~~ strategic goals, Minister of Culture and ~~Tourism,~~ Tourism Mehmet Nuri ~~Ersoy, met~~ Ersoy held meetings with Turkish Airlines ~~management to discuss practical implementation. The discussions centered~~ (THY) leadership in Istanbul. These discussions, involving high-level officials such as THY Chairman Murat Şeker, focused on ~~increasing travel demand,~~ strengthening the contribution of air transport to the tourism sector. Key objectives include launching joint advertising campaigns in target markets, expanding flight capacity ~~to new~~ through alternative markets, and utilizing THY’s global route network to promote Turkey’s cultural and touristic potential. Minister Ersoy emphasized the necessity of spreading tourism activities more evenly across all regions of the country and throughout the entire ~~year.~~ year by adding new destinations to the airline’s network.

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