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3 clusters · 16 sources · 10 days · First seen · Last updated

Turkey tourism sector strategic development

Overview

Stakeholders in Turkey’s tourism sector are focusing on strategic expansion and modernization to maintain international competitiveness.

Hasan Eker, Vice President of TÜRSAB, has advocated for a shift in focus from total visitor numbers to increasing added value and spending per tourist. He noted that Turkey faces rising competition from Mediterranean and Gulf destinations and suggested leveraging gastronomy, health, sports, and culture alongside digital transformation to remain competitive.

To implement these strategic goals, Minister of Culture and Tourism Mehmet Nuri Ersoy held meetings with Turkish Airlines (THY) leadership in Istanbul. These discussions, involving high-level officials such as THY Chairman Murat Şeker, focused on strengthening the contribution of air transport to the tourism sector.

Key objectives include launching joint advertising campaigns in target markets, expanding flight capacity through alternative markets, and utilizing THY’s global route network to promote Turkey’s cultural and touristic potential. Minister Ersoy emphasized the necessity of spreading tourism activities more evenly across all regions of the country and throughout the entire year by adding new destinations to the airline’s network.

Entities

Turkish Airlines · Ministry of Culture and Tourism · Mehmet Nuri Ersoy · Türkiye Tourism Promotion and Development Agency · Istanbul

Timeline

  1. [BUSINESS] 2 sources
    Turkish Tourism Minister meets with Turkish Airlines leadership

    Turkish Tourism Minister Mehmet Nuri Ersoy and Turkish Airlines leadership met in Istanbul to discuss expanding flight networks and joint marketing to boost year-round tourism across Turkey.

  2. [BUSINESS] 5 sources
    Turkish Minister and Turkish Airlines discuss tourism expansion

    Turkey’s Culture and Tourism Minister met with Turkish Airlines executives to discuss expanding flight networks, increasing travel demand, and promoting tourism across new destinations and markets.

  3. [BUSINESS] 8 sources
    Hasan Eker calls for new vision in Turkey's tourism sector

    Hasan Eker, a TÜRSAB official, urges Turkey to adopt a new tourism vision focused on high added value, digitalization, and diverse experiences to compete with Mediterranean and Gulf rivals.

Sources

augsburger-allgemeine.de · aydinses.com · bursahakimiyet.com.tr · gastrofill.com · gazeteabc.com · gazetedamga.com.tr · haberport.com · hurriyet.de · karsmanset.com · m.airporthaber.com · sondakika.com · tip-online.at · tourismtoday.net · turizmajansi.com · turizmnews.com · yenialanya.com

This summary has been updated 1 time: see revision history