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[SITUATION] · [QUIET] · [BUSINESS]
2 clusters · 3 sources · 10 days · First seen · Last updated
Turkish watchmaking industry consumer trends
Overview
The traditional watchmaking and repair industry in Turkey is experiencing conflicting consumer trends. Initially, artisans like Muzaffer Yürütücü reported a steep decline in the trade, citing the rise of smartwatches, e-commerce competition, and a preference for inexpensive, disposable timepieces over durable mechanical ones.
However, reports from Kırşehir indicate a shift where some consumers are returning to analog watches. This trend is driven by the technical limitations and repair difficulties associated with smartwatches, particularly those of Chinese origin, which often suffer from broken screens or a lack of available spare parts. While smart technology remains popular among younger demographics, the durability and ease of maintenance of classic analog watches are increasingly viewed as decisive factors for certain consumers.
Entities
Ekrem Oruç · Muzaffer Yürütücü · Kırşehir · Bursa · Eskişehir
Timeline
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10 days ago
[CULTURE] 3 sourcesKırşehir watchmakers report rising demand for analog watchesWatchmakers in Kırşehir, Turkey, report a resurgence in analog watch demand as consumers face repair difficulties and a lack of spare parts for many smartwatches.
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19 days ago
[BUSINESS] 3 sourcesMuzaffer Yürütücü warns watch repair trade fading as smart watches and e‑commerce riseWatchmaker Muzaffer Yürütücü says smart watches, cheap disposables and online sellers are driving down demand for traditional watch repair in Turkey, threatening the craft’s survival.
Sources
haberport.com · mersinhaber.com · tamindir.com