< Back to situations

Monitor this situation.

[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 3 sources · 10 days · First seen · Last updated

Turkish watchmaking industry consumer trends

Overview

The traditional watchmaking and repair industry in Turkey is experiencing conflicting consumer trends. Initially, artisans like Muzaffer Yürütücü reported a steep decline in the trade, citing the rise of smartwatches, e-commerce competition, and a preference for inexpensive, disposable timepieces over durable mechanical ones.

However, reports from Kırşehir indicate a shift where some consumers are returning to analog watches. This trend is driven by the technical limitations and repair difficulties associated with smartwatches, particularly those of Chinese origin, which often suffer from broken screens or a lack of available spare parts. While smart technology remains popular among younger demographics, the durability and ease of maintenance of classic analog watches are increasingly viewed as decisive factors for certain consumers.

Entities

Ekrem Oruç · Muzaffer Yürütücü · Kırşehir · Bursa · Eskişehir

Timeline

  1. 10 days ago

    [CULTURE] 3 sources
    Kırşehir watchmakers report rising demand for analog watches

    Watchmakers in Kırşehir, Turkey, report a resurgence in analog watch demand as consumers face repair difficulties and a lack of spare parts for many smartwatches.

  2. 19 days ago

    [BUSINESS] 3 sources
    Muzaffer Yürütücü warns watch repair trade fading as smart watches and e‑commerce rise

    Watchmaker Muzaffer Yürütücü says smart watches, cheap disposables and online sellers are driving down demand for traditional watch repair in Turkey, threatening the craft’s survival.

Sources

haberport.com · mersinhaber.com · tamindir.com