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2 clusters · 2 sources · 16 days · First seen · Last updated

UCC coffee promotional activities in Japan

Overview

UCC has engaged in various promotional activities in Japan. In early October, the company hosted a limited-time “UCC Capsule Coffee Shop” event at Tokyo Midtown Hibiya to celebrate “UCC Capsule Coffee Day”. The event featured a 5-meter-tall “coffee gacha” machine that provided participants with randomized coffee capsules and snack pairings to encourage the discovery of new flavors.

Later in the month, UCC transitioned to retail promotions, offering discounts on its ‘Shokunin no Kohi’ drip coffee. Specifically, the company promoted a 200-pack set of its ‘Deep Richness Special Blend’ through online sales, utilizing coupons and point return programs to reduce the effective price for consumers.

Entities

UCC · DRIP POD · Rakuten · Takara Tomy Arts · Tokyo Midtown Hibiya

Timeline

  1. [BUSINESS] 2 sources
    UCC offers discount on drip coffee bulk sets

    UCC is running a limited-time sale on 200-pack sets of its ‘Shokunin no Kohi’ drip coffee, featuring a deep richness blend with a special W Roast method.

  2. [CULTURE] 4 sources
    UCC Capsule Coffee Shop opens at Tokyo Midtown Hibiya

    UCC is hosting a limited-time “Capsule Coffee Shop” at Tokyo Midtown Hibiya, featuring a 5-meter-tall gacha machine that provides randomized coffee and snack pairings to help users discover new flavors.

Sources

buy.livedoor.biz · jugem.jp