[REVISION HISTORY]

UK and international luxury beauty advent calendar releases

16 recorded revisions of this situation.

What changed

2026-10-26 11:04 UTC → 2026-10-28 10:45 UTC · added ~~removed~~

The 2026 luxury beauty advent calendar market expanded through late 2026 with various high-value releases. Anthropologie introduced a $98 ‘24 Days of Beauty Advent Calendar’ featuring brands like Sunday Riley and Caudalie. Selfridges saw significant interest in its own offering, with a digital waitlist exceeding 3,000 people for its collection featuring Elemis, Gucci Beauty, and Jo Malone. On September 2, Liberty released a luxury calendar priced at approximately €395, featuring 29 products and a campaign with Helena Bonham Carter. This collection, which includes brands such as Sisley Paris and Augustinus Bader, has a history of selling out quickly. In mid-September, Harrods and Selfridges launched high-value collections. The Harrods Beauty Advent Calendar, priced at £270, contains 34 products with an estimated value exceeding £1,700, including brands like Augustinus Bader and Charlotte Tilbury. Selfridges’ ‘big beauty haul’ calendar is priced at £250 and features brands such as Barbara Sturm and Huda Beauty. Marks & Spencer unveiled its 2026 Beauty Advent Calendar, priced at £75 and valued at over £460. The collection includes 25 products from brands such as Estée Lauder, Clinique, and Benefit. While noted for its affordability, some reviewers observed that several items felt more like ‘mini or travel-sized versions’ rather than premium full-sized products. By late September, Bloomingdale’s launched the $225 ‘7 Days of Stace’ Advent Calendar. In October, L’Occitane introduced two options: a Classic Advent Calendar with 24 surprises and a Prestige Advent Calendar containing a mix of full-size products and deluxe minis. ~~Expert reviews continue to highlight Liberty~~ In mid-to-late October, Sephora released its 2026 Favourites Advent Calendar in the UK, valued at over £1,000 and ~~Cult Beauty as highly sought-after options that often sell out quickly.~~ containing 40 items, including 27 full-size products from brands like Laura Mercier and Rare Beauty. A more affordable £59.99 Sephora Collection option was also made available.

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