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2 clusters · 3 sources · 27 days · First seen · Last updated

UK television market streaming transition

Overview

The United Kingdom television landscape is undergoing a significant shift as streaming services challenge traditional broadcasters in both viewership and revenue.

According to Ofcom data, Netflix has become the top television choice for Britons, with 26% of viewers selecting the service, narrowly surpassing the BBC at 25%. This preference is particularly pronounced among younger audiences, where 36% of 16–24-year-olds favor Netflix compared to 14% for the BBC. Meanwhile, traditional broadcaster viewing has seen a decline in the proportion of the population watching at least 15 minutes per week.

This shift in viewer preference has translated into financial milestones. Netflix’s annual revenue in the UK reached approximately $2.81 billion (£2.06 billion) in 2025, marking the first time it has surpassed the revenue of ITV’s media and entertainment division, which generated £1.9 billion. Netflix’s growth was attributed to a 7% increase in subscribers and the success of locally produced content.

Entities

Ofcom · Netflix · ITV · British Broadcasting Corporation (BBC) · United Kingdom

Timeline

  1. 19 days ago

    [BUSINESS] 3 sources
    Netflix surpasses ITV in UK revenue for the first time

    Netflix's UK revenue reached $2.81 billion in 2025, overtaking ITV's media and entertainment division for the first time as streaming continues to reshape British viewing habits.

  2. about 1 month ago

    [CULTURE] 16 sources
    Netflix overtakes BBC as UK's top TV choice, Ofcom reports

    Ofcom reports Netflix leads UK TV choice at 26%, edging BBC (25%); ITV at 15%. YouTube viewing rises, and Sky’s £1.6bn ITV takeover creates Britain’s biggest commercial broadcaster.

Sources

7dias.com.mx · mediaplaynews.com · otakukart.com