[REVISION HISTORY]

Ford Fathom electric pickup launch under $30k

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2026-08-09 03:31 UTC → 2026-08-10 00:21 UTC · added ~~removed~~

Ford has reaffirmed details of its midsize Fathom electric pickup at an August 2026 unveiling. The truck will be built on the new Universal EV (UEV) platform and priced at a base $28,350, plus a $1,595 destination fee, keeping the total just under $30,000. In Canada, the starting price is expected to be CAD 38,690, which includes a CAD 4,000 federal incentive. Production is set for the Louisville Assembly Plant in Kentucky, with ~~pre‑orders~~ pre-orders opening in early 2027 and first deliveries slated for the fall of that year. The Fathom will use a 50 kWh ~~lithium‑iron‑phosphate~~ lithium-iron-phosphate (LFP) battery offering up to 300 miles of ~~range and will feature~~ range. The base configuration is expected to utilize a single rear-mounted permanent magnet synchronous motor, while higher configurations may offer all-wheel drive. Features include a spacious cabin larger than a Toyota RAV4, a front trunk, a traditional rear bed, and standard technology such as a ~~high‑resolution~~ high-resolution touchscreen, digital key, bidirectional charging, Apple Maps, Android Auto, Apple CarPlay, and hardware for the optional BlueCruise ~~hands‑free driver‑assist~~ hands-free driver-assist system. The UEV platform is central to Ford's strategy to transition its Model e electric vehicle division toward profitability by 2029. CEO Jim Farley ~~again~~ described the launch as a “Model T moment,” positioning the Fathom to compete with ~~low‑cost~~ low-cost Chinese EVs and to help Ford regain market share after a recent $19.5 billion EV writedown.

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