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Valentino Beauty Vendetta fragrance campaign launch

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2026-08-28 15:09 UTC → 2026-09-11 20:23 UTC · added ~~removed~~

Valentino Beauty has launched the Vendetta fragrance campaign, featuring actors Dakota Johnson and Alexander Skarsgård. Directed by Romain Gavras and photographed by Inez & Vinoodh, the campaign was shot on 35mm film and utilizes the Pet Shop Boys’ song ‘It’s a Sin’ to emphasize themes of passion, freedom, and modern intimacy. The campaign marks the return of the Vendetta line, which was originally introduced by Valentino Garavani in 1991. The new collection consists of two scents: Vendetta Donna, a floral gourmand woody fragrance created by Dominique Ropion and Andrew Everett, and Vendetta Uomo, a woody spicy gourmand scent created by Marie Salamagne. The visual narrative incorporates the brand’s signature red as a symbolic element. To support the launch, Dakota Johnson attended a Valentino Beauty ‘Vendetta’ fragrance event in Los Angeles. The revival of the name marks the brand’s first new prestige fragrance franchise in six years. During the event, Johnson, who serves as one of the two faces of the campaign, wore a custom Maison Valentino gown.

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