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2 clusters · 4 sources · 8 days · First seen · Last updated
Versuni Philips Home Report 2026 consumer trends
Overview
The Philips Home Report 2026, conducted by Versuni, examines domestic habits and home rituals in Türkiye. The research highlights how seasonal transitions influence daily routines, noting that 80% of Turkish respondents reorganize their homes or schedules during seasonal changes. This transition, particularly the return to school and work in September, drives a focus on garment care, with 87% of participants performing clothing maintenance at least once a week.
Beyond seasonal shifts, the study explores how individuals establish a sense of ‘home’. In Türkiye, shared rituals such as drinking tea or coffee together (61%) and the aroma of cooked food (51%) are central to this feeling. For those who have moved residences recently, establishing belonging often involves thorough cleaning, redecorating, or preparing beverages.
Entities
Timeline
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[CULTURE] 3 sourcesVersuni research highlights moving and home rituals in Turkey
The Philips Home Report 2026 reveals that in Turkey, tea/coffee rituals, food aromas, and cleanliness are the primary factors that help residents turn a new house into a home.
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[BUSINESS] 2 sourcesTürkiye consumers adjust home routines during seasonal changes
A Philips Home Report reveals that 80% of people in Türkiye adjust home routines during seasonal changes, with a significant emphasis on garment care for confidence and organization.
Sources
damgagazetesi.com · haber16.com · sondakika.com · sonsoz.com.tr