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Mesdames Thanh Sắc box‑office flop and foreign release

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2026-07-25 23:34 UTC → 2026-07-31 14:18 UTC · added removed

Mesdames Thanh Sắc box‑office woes flop and foreign release

Actress Hanh Thúy continued to dominate the Vietnamese market in June 2026, setting a record of logging six consecutive films grossing that each grossed over 100 billion dong. Meanwhile, In contrast, model‑actress Thanh Hang’s self‑produced period drama *Mesdames Thanh Sắc* struggled failed to attract audiences. After a modest opening of about 7 billion dong in its first three days, the film’s revenue rose to roughly 16 billion dong by early July, far short of below the ~80 estimated 80 billion dong needed to break even. A viral meme of a line delivered by Thanh Hang’s character failed to did not translate into ticket sales. By the fifth week, week daily attendance fell dropped to single‑digit numbers, with one a day recording only two tickets sold (≈53,000 VND). VND) and another day recording zero sales. The film logged a day of zero ticket sales and continued to run only nine showings as competition from foreign blockbusters such as *Conan Movie 29*, *The Odyssey* and *Minions & Monsters* intensified. Analysts now project total earnings under 20 box‑office take of about 16.6 billion dong, classifying *Mesdames Thanh Sắc* among dong after nearly five weeks, cementing its status as one of the year’s biggest box‑office commercial disappointments. The movie is Despite the domestic failure, a North‑American distributor acquired the rights and will release the film under the English title "Madame in Saigon" with a red‑carpet premiere scheduled in Los Angeles for 26 August. The overseas rollout highlights attempts to exit recoup losses through international markets while the movie exits Vietnamese theaters by the end of the weekend, ending its run well below the break‑even threshold. weekend.

Versions

  1. 2026-07-31 14:18 UTC Mesdames Thanh Sắc box‑office flop and foreign release
  2. 2026-07-25 23:34 UTC Mesdames Thanh Sắc box‑office woes

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