[CLSTR]
< Back to situations

Monitor this situation.

[SITUATION] · [QUIET] · [SPORTS]

3 clusters · 3 sources · 22 days · First seen · Last updated

Wales national football kit supplier transition

Overview

The Football Association of Wales has transitioned from a long-term partnership with Adidas to a new agreement with Sudu for the 2026–28 seasons. The initial rollout included the unveiling of home jerseys featuring red bases with white V-necks and geometric patterns, alongside a yellow goalkeeper kit.

Following these announcements, the team’s new away kit for the 2026–28 period was leaked and spotted in retail stores prior to its official launch. This kit is described as a vibrant yellow shirt featuring traditional Welsh geometric patterns and a dark green polo collar.

On August 27, 2026, Wales officially unveiled the away kit, confirming its color as ‘day lily yellow’ to represent the daffodil, the national flower of Wales. The design incorporates a bespoke jacquard pattern inspired by traditional Welsh tapestry and geometric heritage designs sourced from the archives of Amgueddfa Cymru – Museum Wales. The kit includes a dark green rib-knit polo collar with yellow striped tipping, paired with Scarab green shorts. The collection became available for purchase on August 28, 2026, and is expected to make its senior international debut during the men’s fixture in Portugal this September.

Entities

Sudu · Adidas · Amgueddfa Cymru – Museum Wales · Welsh Rugby Union · Wales national football team

Timeline

  1. 15 days ago

    [SPORTS] 2 sources
    Wales unveils new Sudu 2026-28 away kit

    Wales has revealed its new 2026-28 away kit by Sudu, featuring a vibrant daffodil yellow color and patterns inspired by traditional Welsh tapestry.

  2. 17 days ago

    [SPORTS] 2 sources
    Wales 2026–28 away kit by Sudu leaked

    The Wales 2026–2028 away kit by new supplier Sudu has been leaked and spotted in retail ahead of its official release. The yellow jersey features a dark green polo collar and traditional geometric patterns.

  3. about 1 month ago

    [SPORTS] 2 sources
    Wales adopts new Sudu football kit and unveils Macron rugby jerseys for 2026

    Wales football ends its Adidas deal, choosing Sudu for 2026‑28 kits with traditional patterns, while the Welsh Rugby Union rolls out new red dragon‑themed home jerseys and slate‑inspired alternate kits with Mac

Sources

faw.cymru · footyheadlines.com · nurfussball.com

This summary has been updated 1 time: see revision history