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[SITUATION] · [ACTIVE] · [BUSINESS]
2 clusters · 4 sources · 9 days · First seen · Last updated
Wendy’s WendyQuest gaming launch
Overview
Fast-food chain Wendy’s announced the development of WendyQuest: Legend of the Four Corner Stones, a free-to-play retro-style role-playing game developed by 81monkeys. The game features pixel art and turn-based combat, where the brand mascot attempts to save the kingdom of Savoria from Dr. Mechborg and the Mech Corp.
Following the initial announcement, the game was released on Steam, Android, and iOS. The 15-hour adventure includes a marketing feature where players can earn real-world food rewards, such as fries, Frosty items, or burgers, by defeating specific bosses in the game. These rewards are redeemed via the Wendy’s app by U.S. residents and require a qualifying purchase. The launch follows a reported 7.6% decline in the company’s third-quarter U.S. systemwide sales.
Entities
Wendy’s · Steam · McDonald’s · 81monkeys
Timeline
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[BUSINESS] 4 sourcesWendy’s launches WendyQuest RPG with real food rewards
Wendy’s has launched WendyQuest, a 15-hour free-to-play RPG where players can earn real food rewards by defeating bosses in the game.
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[TECHNOLOGY] 8 sourcesWendy’s announces free retro RPG WendyQuest on Steam
Wendy’s is releasing a free, retro-style RPG called WendyQuest on Steam, featuring turn-based combat and satirical nods to fast-food competitors.
Sources
dexerto.com · marketeer.sapo.pt · pcgameshardware.de · pk.ign.com