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Wine industry expansion in Brazil

Updated 5 times since CLSTR started tracking revisions of this situation.

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2026-10-23 03:46 UTC → 2026-10-24 17:14 UTC · added removed

European and Brazilian wine producers continue to engage with a growing Brazilian market through various industry events. In Brasília, the Chez France Expérience event has showcased approximately 60 labels from nine European wineries, while with a focus on French regions such as Champagne, Burgundy, and Bordeaux, alongside production from Greece. Simultaneously, producers from Portugal’s Trás-os-Montes region have participated in events in São Paulo and Rio de Janeiro. Janeiro to expand commercial opportunities. The ProWine São Paulo trade fair also fair, which featured over 2,000 producers from 37 countries. countries, serves as a key platform for negotiating with importers and distributors. This expansion follows a period of significant growth where Brazilian wine consumption rose by 41.9% to 440 million liters. liters in 2025. By the first quarter half of 2026, wine and sparkling wine sales in Brazil reached approximately R$ 9.8 billion, representing a 9% increase compared to the same period the previous year. Recent data highlights a surge Growth has been particularly notable in domestic production capacity, with the number of registered wineries ‘super premium’ segment, which saw a 15% increase in Brazil increasing by 41.5% between 2020 and 2025, rising from 682 revenue. Domestic industry development is increasingly focused on enotourism. In São Paulo, which accounts for 26% of national consumption, the government has promoted the ‘Rotas do Vinho de São Paulo’ guide to 965 establishments. highlight regional production. In Minas Gerais, Vinícola Rio Grande do Sul remains Manso is developing an 82-hectare operation in the primary hub Serra da Mantiqueira, including a partnership with 600 wineries, followed by Santa Catarina and São Paulo. Additionally, Cave Geisse to produce a limited-edition Extra Brut sparkling wine. Brazilian wine and sparkling wine exports reached US$ 6.79 million in the first half of 2026, a 23.73% increase compared to the same period in 2025, reaching 79 different countries. On the import side, customs data from the Interprofessional Wine Organization of Spain (OIVE) shows that wine imports rose in both value and volume during the first half of 2026. Chile remains Brazil’s largest foreign supplier, followed by Argentina. Recent consumer trends indicate a shift toward accessibility. A survey by the Brazilian Association of Bars and Restaurants (Abrasel) found that 65% of establishments selling wine offer it by the glass. This format allows consumers to experiment with different styles, with 80% of surveyed establishments pricing a glass at up to R$ 30, whereas bottles typically range from R$ 81 to R$ 120 in 43% of businesses.

Versions

  1. 2026-10-24 17:14 UTC Wine industry expansion in Brazil
  2. 2026-10-23 03:46 UTC Wine industry expansion in Brazil
  3. 2026-10-16 23:54 UTC Wine industry expansion in Brazil
  4. 2026-10-11 22:02 UTC Wine industry expansion in Brazil
  5. 2026-10-10 12:12 UTC Wine industry expansion in Brazil
  6. 2026-10-05 12:44 UTC Wine industry expansion in Brazil

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