[REVISION HISTORY]

Zendaya as Prada Beauty ambassador

Updated 9 times since CLSTR started tracking revisions of this situation.

What changed

2026-09-14 17:14 UTC → 2026-09-15 02:35 UTC · added ~~removed~~

In late July 2026, Prada Beauty announced actress Zendaya as the global ambassador for its Paradoxe Sweet Chemistry fragrance. The campaign, directed by ~~Oscar-winning~~ filmmaker Barry Jenkins, was filmed ~~across~~ in various locations in across Mexico, including the Teopanzolco Cultural Center ~~in Cuernavaca~~ and ~~several~~ sites within ~~the Historic Center of~~ Mexico ~~City, such as the National Museum of Art (Munal), El Caballito, and Tacuba Street.~~ City’s Historic Center. The fragrance, a fruit-forward scent featuring blackcurrant syrup, orange-blossom absolute, and a neroli-milk accord, was scheduled for release on 1 September. The partnership reflects a luxury beauty industry trend of utilizing ambassadors as “cultural storytellers” to foster emotional connections. The refillable scent was slated for availability at retailers including Sephora Canada and Holt Renfrew. During New York Fashion Week in mid-September, Zendaya debuted a significant style shift with a new short, curly pixie haircut. ~~The look, characterized by voluminous waves on top and hair grazing the ears, was revealed~~ Styled by ~~hairstylist~~ Coree ~~Moreno and is expected to influence upcoming autumn beauty~~ Moreno, the look features closely cropped sides and ~~hair trends. This transformation marks~~ a voluminous, textured top with soft curls, marking a departure from the long, wavy hair ~~she wore~~ worn during recent promotional tours for ~~projects such as~~ ‘The Odyssey.’ At a Prada Paradoxe pop-up event, she ~~wore a bottle-green sweater and a brown slip skirt, featuring~~ showcased a “wisteria look” created by makeup artist Ernesto Casillas using lavender and cherry tones from the Prada Beauty ~~products. This aesthetic utilized lavender hues~~ collection to complement the new hairstyle. Following the event, Zendaya was seen in Brooklyn ~~reuniting~~ for a dinner reunion with ‘Euphoria’ co-stars Hunter Schafer and Alexa Demie ~~for dinner~~ at the restaurant Rule of Thirds, following the conclusion of the HBO series' third and final season.

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