[REVISION HISTORY]

Zendaya as Prada Beauty ambassador

Updated 2 times since CLSTR started tracking revisions of this situation.

What changed

2026-08-02 14:33 UTC → 2026-08-04 09:55 UTC · added ~~removed~~

In late July 2026 Prada Beauty announced actress Zendaya as the global ambassador for its Paradoxe Sweet Chemistry fragrance, unveiling a campaign directed by Oscar‑winning filmmaker Barry Jenkins and posting an Instagram video that highlighted the scent’s themes of complexity, strength and vulnerability. The announcement coincided with the HBO Max streaming debut of Zendaya’s film *The Drama*, which had opened in theaters in April, earned more than $105 million worldwide on a $28 million budget, and was scheduled for a televised premiere on 1 August. By early August the partnership had broadened. A new campaign image featured Zendaya alongside Bella Hadid and her husband Tom Holland, who also serve as faces of the Prada line, underscoring the couple’s cultural prominence. Zendaya’s starring role in the blockbuster *The Odyssey*—a romantic dark comedy that dominated box‑office discussions and received a high‑profile premiere tour—was highlighted as a further extension of the brand narrative, with the actress describing the fragrance as a celebration of “complexity, capturing both strength and vulnerability.” Following the Los Angeles premiere of *Spider‑Man: Brand New Day* on 1 August, Holland and Zendaya spoke publicly about missing their three dogs—Noon, Daphne and a pocket bully—rather than the film itself. Their remarks, shared by Holland’s father, reinforced the couple’s joint promotional presence; they had married in May 2026 and have appeared together at multiple events for the Marvel sequel and other projects such as Nolan’s *The Odyssey*. The interview also reiterated Zendaya’s role as Prada Beauty’s ambassador for the Paradoxe Sweet Chemistry campaign. Financial estimates place Holland’s net worth at roughly $25 million, with $18.75 million from Marvel roles, while Zendaya’s net worth is estimated at about $30 million, driven by acting, fashion partnerships and the new beauty contract.

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