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6 clusters · 49 sources · 46 days · First seen · Last updated

Zendaya as Prada Beauty ambassador

Overview

In late July 2026, Prada Beauty announced actress Zendaya as the global ambassador for its Paradoxe Sweet Chemistry fragrance. The campaign, directed by filmmaker Barry Jenkins, was filmed in various locations across Mexico, including the Teopanzolco Cultural Center and sites within Mexico City’s Historic Center. The fragrance, a fruit-forward scent featuring blackcurrant syrup, orange-blossom absolute, and a neroli-milk accord, was scheduled for release on 1 September.

During New York Fashion Week in mid-September, Zendaya debuted a significant style shift with a new short, curly pixie haircut. Styled by Coree Moreno, the look features closely cropped sides and a voluminous, textured top with soft curls, marking a departure from the long, wavy hair worn during recent promotional tours for ‘The Odyssey.’

At a Prada Paradoxe pop-up event, she showcased a “wisteria look” created by makeup artist Ernesto Casillas using lavender and cherry tones from the Prada Beauty collection to complement the new hairstyle. Following the event, Zendaya was seen in Brooklyn for a dinner reunion with ‘Euphoria’ co-stars Hunter Schafer and Alexa Demie at the restaurant Rule of Thirds, following the conclusion of the HBO series' third and final season.

Entities

Prada Beauty · Zendaya · Prada · Barry Jenkins · Hunter Schafer

Claims

What the coverage asserts, and how many sources carry each claim.

Timeline

  1. 10 days ago

    [CULTURE] 17 sources
    Zendaya debuts new pixie cut at New York Fashion Week

    Zendaya debuted a new, textured pixie cut at a Prada Beauty event during New York Fashion Week, paired with a lavender-toned ‘wisteria look’ makeup style.

  2. about 1 month ago

    [BUSINESS] 2 sources
    Prada Beauty names Zendaya as face of new Paradoxe fragrance

    Prada Beauty has appointed Zendaya as the face of its new fragrance, Prada Paradoxe Sweet Chemistry, launching September 1 with a focus on sophisticated, fruit-forward gourmand notes.

  3. about 1 month ago

    [CULTURE] 3 sources
    Zendaya stars in Prada Beauty campaign filmed in Mexico

    Zendaya stars in a new Prada Beauty campaign for the fragrance Paradoxe, filmed by director Barry Jenkins in Cuernavaca and Mexico City.

  4. about 2 months ago

    [CULTURE] 9 sources
    Tom Holland and Zendaya Talk About Missing Their Dogs After Spider-Man: Brand New Day Premiere

    Tom Holland and Zendaya, newly married, talked about missing their dogs after the Spider‑Man: Brand New Day premiere; Zendaya became Prada Beauty’s global ambassador and both have net worths of $25‑$30 million.

  5. about 2 months ago

    [CULTURE] 3 sources
    Zendaya becomes Prada Beauty global ambassador as 'The Drama' debuts on HBO Max

    Zendaya is named Prada Beauty’s global ambassador and her film 'The Drama' starring Robert Pattinson is now streaming on HBO Max.

  6. about 2 months ago

    [CULTURE] 17 sources
    Zendaya named global ambassador for Prada Paradoxe fragrance

    Zendaya becomes global ambassador for Prada Paradoxe, starring in a Barry Jenkins‑directed campaign for the new Sweet Chemistry fragrance; she’d already worn the scent, and Prada president Rosa Carriço praises

Sources

artvoice.com · beauty.thewom.it · beautywelt.de · biotechpharmjobs.com · cinemaBlend.com · comicbasics.com · comingsoon.net · cotilleo.es · d.repubblica.it · decider.com · designscene.net · drvnoticias.com · elle.de · evoke.ie · fifav.fr · fjala.al · folie.es · forexinfo.it · glamour.hu · glamourmagazine.co.uk · gofeminin.de · harpersbazaar.com · in.hellomagazine.com · income.co.nz · inmagazine.ig.com.br · instyle.de · iodonna.it · kion546.com · krdo.com · kvia.com · lifestyle.sapo.pt · metronews.it · metropolitanmagazine.it · mode-welt-online.de · nuevolaredo.tv · oblivionwithbells.com · potsandpansbyccg.com · saintmichaels.org.uk · style.cnlive.it · tlife.gr · todateen.com.br · unitedmoney.com · urban.ro · vanityfair.fr · vitamagazine.com · vogue.co.uk · vogue.com · vogue.de

This summary has been updated 9 times: see revision history