European wine sector turns to non‑alcoholic options amid crisis

Wine consumption in Europe has dropped more than 20% over the past two decades, threatening vineyard areas, especially steep slopes that require intensive work and attract tourism. Experts warn that Germany could lose up to a third of its viticultural land, while Spanish growers in the Toro region are experimenting with de‑alcoholised wines to preserve their heritage.

The Spanish agricultural union ASAJA has urged EU and national authorities to approve measures such as green‑harvest subsidies, distillation aid and financial compensation for vine removal. It also calls for stronger promotion of European wines abroad. These policy proposals aim to sustain producers facing falling sales, unpaid grape deliveries and excess stock from previous vintages.