FamilyMart and Lawson launch major promotional campaigns in Japan

Major Japanese convenience store chains FamilyMart and Lawson have launched significant promotional campaigns.

FamilyMart is running a ‘buy one, get one free’ campaign starting September 15. Eligible products include various items such as Tully’s Unsweetened Latte by Ito En, Meiji Bulgaria yogurt, and various snacks like Kinoko no Yama and Takenoko no Sato. Additionally, customers using the FamiPay app can receive free coupons for Morinaga Ramune and Bandai gummy products. Redemption periods for these offers vary, generally falling between September 22 and September 28.

Lawson is conducting its ‘Hapi Toku Matsuri’ event. From September 15 to September 23, customers receive a free drink coupon for every 300 yen spent on rice balls (onigiri) in a single transaction. Eligible beverages include various teas such as Suntory Iyemon, Kirin Namacha, and Ito En Mukumugi tea. The coupons can be used until September 28.