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2 clusters · 10 sources · 2 days · First seen · Last updated

Japanese convenience store promotional campaigns

Overview

Major Japanese convenience store chains have initiated large-scale promotional campaigns.

FamilyMart launched a breakfast combo discount called ‘Asa Famima Kombi-wari’ across approximately 16,100 stores. The promotion allows customers to purchase a set of an onigiri or bread paired with tea or coffee for 250 yen between 5:00 AM and 11:00 AM. This initiative, part of the company’s 45th-anniversary celebrations, aims to provide value during periods of rising inflation.

Simultaneously, FamilyMart introduced a ‘buy one, get one free’ campaign on various products, including lattes, yogurt, and snacks, alongside app-based coupons for gummy products. Lawson also launched its ‘Hapi Toku Matsuri’ event, offering free drink coupons for customers who spend 300 yen on rice balls in a single transaction.

Entities

FamilyMart · Ito En · Lawson · Meiji · Suntory

Timeline

  1. 2 days ago

    [BUSINESS] 6 sources
    FamilyMart and Lawson launch major promotional campaigns in Japan

    Japanese convenience stores FamilyMart and Lawson have launched major promotional campaigns, including buy-one-get-one-free offers and free drink coupons with food purchases.

  2. 3 days ago

    [BUSINESS] 6 sources
    FamilyMart launches breakfast combo discount in Japan

    FamilyMart is launching a breakfast combo discount in Japan, offering sets of onigiri or bread with tea or coffee for 250 yen between 5:00 AM and 11:00 AM.

Sources

35-45.net · ascii.jp · bg-mania.jp · coki.jp · dtimes.jp · gourmetbiz.net · iussp.org · news.cube-soft.jp · news.mynavi.jp · prtimes.jp