FamilyMart celebrates 20th anniversary of Famichiki with new flavors and promotions

FamilyMart is celebrating the 20th anniversary of its signature fried chicken product, Famichiki, with a series of promotional events and new product releases. The ‘Otona Famichiki’ limited-edition series, which features premium flavors such as Smoky Pepper, Sesame Sansho, and the newly released Pizza flavor, has surpassed 4.25 million units in cumulative sales.

To commemorate ‘Famichiki Day’—an official designation by the Japan Anniversary Association for October 17—FamilyMart will host a two-day event on October 16 and 17. During this period, approximately 13,700 stores nationwide will offer ‘freshly made’ Famichiki, guaranteed to have been cooked within the last 30 minutes.

Additionally, the retailer is running a collaboration campaign with Sapporo Beer from October 15 to October 19, offering prizes including branded mugs and cases of Sapporo Black Label beer to customers who participate via social media.