Ferrari's electric Luce hits 2026 sales target ahead of schedule
Ferrari unveiled its first fully electric model, the Luce, in May 2026. The sedan, designed by former Apple chief Jony Ive, is powered by four electric motors producing 1,050 hp and 990 Nm of torque, accelerates from 0‑100 km/h in 2.5 seconds, reaches a top speed of 310 km/h and offers a WLTP range of about 530 km from a 122 kWh battery. Priced at roughly €550,000, Ferrari planned to deliver just under 500 units in its first production year.
Within two months of opening orders, the entire 2026 allocation was sold, with 88 cars earmarked for China disappearing in 72 hours. Strong demand from Chinese buyers and interest from U.S. technology executives offset a wave of criticism over the car’s unconventional styling, which had caused an eight‑percent drop in Ferrari’s share price on the first trading day after launch. Ferrari’s management confirmed that the early sell‑out meets the company’s target and reiterated a longer‑term goal of selling about 2,500 Luce units by 2030 – roughly five percent of its overall annual volume.
CEO Benedetto Vigna also said the company will pursue a “multi‑technology” strategy, continuing development of hybrids, electric power‑trains and bio‑fuels, keeping internal‑combustion engines as part of Ferrari’s future product mix.
Entities: Benedetto Vigna · China · Emanuel Karando · Ferrari · Ferrari Luce · Ferrari S.p.A. · Jony Ive · LoveFrom · Luce
Claims
What the coverage asserts, and how well corroborated each claim is across sources.
- [● 2 SOURCES] CEO Benedetto Vigna announced a multi‑technology strategy that includes bio‑fuels alongside hybrids and electric power‑trains. (company_statement)
- [● 3 SOURCES] The Luce model has four electric motors delivering a combined 1,050 hp and 990 Nm of torque, accelerating 0‑100 km/h in 2.5 seconds and reaching a top speed of 310 km/h, with a 122 kWh battery giving (company_specifications)
- [● 8 SOURCES] Ferrari sold the entire 2026 Luce allocation within two months of launch. (Financial Times)
- [○ 1 SOURCE] Ferrari's share price fell about 8 percent on the first trading day after the Luce launch. (Financial Times)
- [● 4 SOURCES] Ferrari aims to sell about 2,500 Luce units by 2030, roughly five percent of its annual sales. (Financial Times)
- [○ 1 SOURCE] 88 Luce units allocated for the Chinese market were sold within 72 hours. (Financial Times)
- [● 3 SOURCES] The base price of the Luce is approximately €550,000. (Financial Times)
- [● 8 SOURCES] Ferrari planned to sell fewer than 500 units of the Luce electric model in 2026. (Financial Times)