Ferrari Luce meets 2026 sales target within two months despite design criticism

Ferrari Luce sales target China demand electric luxury car design criticism

Ferrari’s first fully electric model, the Luce, was unveiled in May 2026 and immediately attracted intense design criticism, causing the company’s share price to dip between 6 % and 8 % after the reveal. Nonetheless, the vehicle reached its 2026 sales goal of just under 500 units in only two months, with the target reportedly achieved by early July. Demand was driven largely by the Chinese market – about 20 % of the order book is allocated to China and the 88 units earmarked for China were sold out quickly – and also attracted interest from technology‑focused buyers in the United States. The Luce is priced at roughly €550 000 (about US $600 000) and features a four‑motor layout delivering over 1 000 hp, 0‑100 km/h in 2.5 seconds and a WLTP range of more than 530 km. The design was created by former Apple designers Jony Ive and Marc Newson through the LoveFrom studio.

Entities

Benedetto Vigna · China · Ferrari · Ferrari Luce · Ferrari N.V. · Ferrari S.p.A. · Jonathan Ive · Jony Ive · LoveFrom · Luca Cordero di Montezemolo · Luce · Marc Newson

Claims

What the coverage asserts, and how many sources carry each claim.

[● 12 SOURCES] Ferrari aims to sell about 600 Luce units per year through 2030, totalling roughly 2,500 vehicles. www.n-tv.de · neofeed.com.br · www.roadandtrack.com · gazeta-lokalna.pl · donanimgunlugu.com · +7 more
[● 2 SOURCES] Former Ferrari chairman Luca Cordero di Montezemolo criticized the Luce's design, warning it could destroy a myth. www.n-tv.de · neofeed.com.br
[● 25 SOURCES] The base price of the Ferrari Luce is €550,000 (about $600,000). www.n-tv.de · neofeed.com.br · www.roadandtrack.com · gazeta-lokalna.pl · donanimgunlugu.com · +19 more
[● 25 SOURCES] Around 20 % of Luce orders are allocated to China, with the 88 units designated for China sold out quickly. www.n-tv.de · neofeed.com.br · www.roadandtrack.com · gazeta-lokalna.pl · donanimgunlugu.com · +19 more
[● 26 SOURCES] Ferrari set an annual sales target of just under 500 Luce units for 2026. www.n-tv.de · neofeed.com.br · www.roadandtrack.com · trend.dk · gazeta-lokalna.pl · +20 more
[● 25 SOURCES] Ferrari reached its 2026 Luce sales target within two months of launch, by early July. www.n-tv.de · neofeed.com.br · www.roadandtrack.com · gazeta-lokalna.pl · donanimgunlugu.com · +19 more
[● 25 SOURCES] The Luce was designed by Jony Ive and Marc Newson through their LoveFrom studio. www.n-tv.de · neofeed.com.br · www.roadandtrack.com · gazeta-lokalna.pl · donanimgunlugu.com · +19 more
[● 24 SOURCES] Ferrari shares fell between 6 % and 8 % after the Luce launch. www.n-tv.de · neofeed.com.br · gazeta-lokalna.pl · donanimgunlugu.com · hipertextual.com · +18 more
[● 18 SOURCES] Ferrari plans to begin delivering the Luce to customers in October 2026. motor24.pt · electrek.co · trend.dk · gazeta-lokalna.pl · smartcar.cnmo.com · +12 more
[● 15 SOURCES] Ferrari’s Luce sold out its planned 2026 production quota within two months of launch. trend.dk · fdrive.cz · gazeta-lokalna.pl · www.dmove.it · donanimgunlugu.com · +9 more
[● 9 SOURCES] Luce uses four electric motors delivering over 1 000 hp, accelerating from 0‑100 km/h in 2.5 seconds and offering a WLTP range of more than 530 km. trend.dk · gazeta-lokalna.pl · www.sportauto.fr · www.autojournal.fr · www.dmove.it · +4 more