Fragrance market sees shifts in consumer trends and layering habits

The fragrance market is seeing shifts in both consumer purchasing habits and application methods. In the retail sector, Primark has seen significant success with its PS beauty line, specifically with the Amber 22 eau de parfum. Priced at 8 euros for a 100 ml bottle, the scent features amber and vanilla notes and is part of a budget-friendly collection that includes Bergamot 11 and Tonka 44.

Simultaneously, The Perfume Shop in the United Kingdom reports a growing trend in perfume layering. Consumers are increasingly moving away from single signature scents in favor of combining different perfumes, body lotions, and hair mists to create personalized aromas. This trend is being driven by social media communities sharing scent combinations and a desire for more creative, adaptable ways to wear fragrance for different occasions.