started · updated
Grandma tourism trend draws Gen Z travelers worldwide
A new travel niche called “grandma tourism” – also dubbed “NonnaMaxxing” – is gaining traction among Generation Z and millennial travelers. A GetYourGuide survey found that 76 % of Gen Z respondents from France, Germany, the United Kingdom and the United States would book a grandma‑inspired holiday activity, such as learning to make pasta with an Italian nonna or taking a Japanese grandmother on a city tour.
The trend is marketed as an authentic, intergenerational experience that offers stress relief and cultural immersion. Examples highlighted include French grandmothers Mamie Daniela and Mamie Catherine teaching French pastries, Japanese octogenarian Kayoko teaching musubi in Tokyo, an Australian indigenous guide sharing native foods, a Hungarian family offering a home‑cooked dinner, Ayurvedic cooking with Grandma Shyama in Kochi, India, and Irish grandmother Kate Wright teaching brown bread and stew in Galway. Los Angeles‑based fashion stylist Brittany Diego, 32, described a nonna‑led pasta class in Italy as the highlight of her trip.
Industry observers see potential for further expansion, noting that entrepreneurs could tailor similar offerings for diaspora communities, such as a proposed “grandma tourism” market in Guyana.
Entities
Brittany Diego · GetYourGuide · Kayoko · Mamie Catherine · Mamie Daniela · NonnaMaxxing
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] Los Angeles‑based fashion stylist Brittany Diego, 32, said a nonna‑led pasta class was the highlight of her Italy trip. news.televizyonlakay.com · www.geo.fr · guyanatimesgy.com
- [● 3 SOURCES] 76 % of Gen Z travelers from France, Germany, the United Kingdom and the United States would book a grandma‑inspired holiday activity. news.televizyonlakay.com · www.geo.fr · guyanatimesgy.com
- [● 3 SOURCES] The travel trend is referred to as “grandma tourism” or “NonnaMaxxing”. news.televizyonlakay.com · www.geo.fr · guyanatimesgy.com
- [● 3 SOURCES] Grandmothers in several countries are offering tourism activities, such as French grandmothers teaching pastries, a Japanese octogenarian teaching musubi, an Australian guide sharing native foods, a H news.televizyonlakay.com · www.geo.fr · guyanatimesgy.com
- [● 3 SOURCES] The trend is driven by a desire for authenticity, intergenerational connection and stress relief among younger travelers. news.televizyonlakay.com · www.geo.fr · guyanatimesgy.com