Greek National Tourism Organization targets French market expansion

The Greek National Tourism Organization (GNTO) is intensifying efforts to strengthen Greece's presence in the French tourism market. The strategy focuses on extending the tourist season, attracting travelers to a wider variety of Greek destinations, and establishing new partnerships for 2027.

As part of this initiative, approximately 200 leaders from the French tourism industry—including tour operators, travel agencies, and media professionals—attended a major B2B event held at the Embassy in Paris. The event was organized by the GNTO's France service in collaboration with SKY express, held in the context of the IFTM 2026 international exhibition.

Andreas Fiorentinos, General Secretary of the GNTO, emphasized that the goal is to promote Greece throughout more seasons of the year. He noted that by highlighting gastronomy, mountains, nature, and culture, the organization aims to diversify travel flows and showcase authentic experiences beyond traditional summer destinations.