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2 clusters · 7 sources · 17 days · First seen · Last updated

Greek National Tourism Organization marketing initiatives

Overview

The Greek National Tourism Organization (GNTO) has undertaken various international marketing and expansion efforts. In late September 2026, the organization focused on the French market, hosting a B2B event in Paris during the IFTM 2026 exhibition to attract tour operators and media professionals. The strategy aimed to diversify travel flows by promoting Greek gastronomy, nature, and culture across more seasons.

By mid-October 2026, the GNTO’s promotional efforts in the United Kingdom were recognized at the Jet2 Marketing Awards, where the organization won ‘Marketing Partnership of the Year’. This award honored a collaborative advertising campaign with Jet2holidays that utilized digital strategies, including a gamification project and influencer engagement, to target the British market.

Entities

Greek National Tourism Organization · Eleni Skarveli · Andreas Fiorentinos · Jet2holidays · Jet2 Marketing Awards

Timeline

  1. [BUSINESS] 2 sources
    Greek National Tourism Organization wins Jet2 Marketing Award

    The Greek National Tourism Organization won the ‘Marketing Partnership of the Year’ award at the 2026 Jet2 Marketing Awards for its innovative joint campaign with Jet2holidays.

  2. [BUSINESS] 6 sources
    Greek National Tourism Organization targets French market expansion

    The Greek National Tourism Organization is targeting the French market to extend the tourist season and promote diverse Greek destinations through new partnerships and B2B initiatives in Paris.

Sources

capital.gr · energymag.gr · naftemporiki.gr · newstourism.gr · paraskhnio.gr · sofokleousin.gr · tharrosnews.gr