Greek National Tourism Organization wins Jet2 Marketing Award

The Greek National Tourism Organization (GNTO) has received the ‘Marketing Partnership of the Year’ award for 2026 at the annual Jet2 Marketing Awards held in Lincoln, England. The award recognizes the joint advertising program between the GNTO and Jet2holidays.

The campaign utilized a mix of traditional marketing and innovative digital strategies to engage the British market. Key initiatives included a presence at the BBC Good Food Show in Birmingham, a gamification project via the Jet2 app that recorded over 700,000 plays in one week, and an influencer trip to various Greek destinations that generated 5.4 million views.

Eleni Skarveli, head of the GNTO service for the UK and Ireland, stated that the use of creative and interactive marketing tools evolves the traditional advertising model with tour operators, aiming to increase engagement and return on investment.