Japanese restaurant chains launch summer promotions with oversized menu items

The izakaya chain Toriaezu Gohira in Akashi, Hyogo, will hold a "Deca-mori Festival" from August 5 to early September 2026, featuring extra‑large dishes such as a 1 kg fried‑rice plate, jumbo yakitori skewers, a mountain‑size chicken thigh fry, and a three‑times‑bigger kinako‑bread tower.

Steak restaurant Pepper Lunch is running an Obon‑season campaign from August 8‑16 2026, offering discounted steak portions—including a 110 g "Wild Juicy Steak" for ¥980—free drink up‑sizing, larger rice servings, and reduced prices on other menu items across all its locations.