K-Pop Demon Hunters merchandise launches from Miniso, Vans, and Mattel

Various brands are releasing merchandise inspired by the Netflix film ‘K-Pop Demon Hunters’. Miniso has launched a collection featuring miniature figures of protagonists Rumi, Zoey, and Mira, as well as characters from the Saja Boys and supernatural creatures like Derpy and Sussie. The Miniso line also includes lifestyle items such as caps, bags, pins, and cards.

Vans has introduced a capsule collection featuring footwear inspired by the film’s aesthetic, including models dedicated to the characters and the creature Derpy, specifically in children's sizes.

In the toy sector, the Jinu Fashion doll by Mattel has become a highly sought-after item. Although the 12-inch collectible doll sold out quickly, fans are awaiting news on a potential restock. While Mattel has not officially confirmed a relaunch, the company has previously replenished other related items, such as the UNO K-Pop Demon Hunters card game.