KPop Demon Hunters merchandise expands with jewellery and Mattel toys

Netflix has expanded the merchandise for its animated film ‘KPop Demon Hunters’ through new collaborations in jewellery and toys.

In partnership with New York-based brand SallyRose, Netflix has released a capsule jewellery collection inspired by the fictional K-Pop trio HUNTR/X. The collection, available on platforms such as Amazon and Nordstrom, includes earrings, necklaces, bracelets, and keychains. Specific items include the HUNTR/X nameplate necklace, hoop earrings, and Rumi ear cuff sets, with many pieces priced around USD 19.99.

Additionally, Mattel has launched a new line of action figures featuring characters from the film. The collection includes HUNTR/X members Rumi, Zoey, and Mira in their “How It’s Done” outfits, as well as characters from the Saja Boys. These figures feature over 20 points of articulation and interchangeable facial pieces to allow for different expressions. The toys also include swappable hands designed to hold accessories such as microphones, weapons, and food items like ramen or sushi.