LEGOLAND Florida Resort launches inaugural LEGO Festival

The LEGO Group and Merlin Entertainments have launched the LEGO Festival, a new event series designed to celebrate play. The first iteration of the festival began at LEGOLAND Florida Resort on May 3 and is scheduled to run every weekend through June 8.

The festival features five immersive zones: Music, Dance, Chill Out, Creative, and Gaming. As part of the event, children participate in a ‘Play Pact’ where they commit to building, exploring, and playing. For every pact made, Merlin Entertainments and the LEGO Group pledge to arrange playtime experiences for underserved children and their families at a LEGOLAND Resort.