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[ORGANIZATION]

Merlin Entertainments

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Situations

[ACTIVE] [CULTURE] [US] [GB]

Legoland seasonal festival rollouts

4 clusters · 7 sources · last updated

Latest: LEGOLAND Florida Resort launches inaugural LEGO Festival

In late July 2026, Legoland announced new seasonal events at multiple parks. In the United States, LEGOLAND New York launched a summer LEGO Festival running through mid-August, adding interactive zones, exclusive food, m

[QUIET] [BUSINESS] [GB]

London Eye marketing initiatives

2 clusters · 4 sources · last updated

Latest: Merlin Entertainments offers family tickets to London Eye and SEA LIFE Aquarium

In late July 2026 Merlin Entertainments, together with creative agency TBWA\MCR, launched the "Book Breathtaking Today" campaign for the London Eye. The campaign, promoted across digital, broadcast and out‑of‑home channe

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