Mattel unveils Monster High dolls as toy industry rolls out new licensed products

Mattel introduced a new Monster High Skullector line at San Diego Comic‑Con, featuring Universal Monsters‑inspired dolls such as Frankenstein, Dracula, the Mummy, Oogie Boogie, Michael Myers and Krampus. Limited quantities are available now at Walmart, with broader retail distribution starting September 1.

In parallel, the toy market sees 24 fresh licensed products from companies like MGA Entertainment and Playmates Toys. Highlights include MGA’s Miniverse Real Music vinyl‑record packs with tracks from artists such as Britney Spears and The Beach Boys, Hatsune Miku sleep‑themed figures, a Teenage Mutant Ninja Turtles‑G.I. Joe crossover action‑figure set, refreshed Domo plush toys and Stranger Things collectibles.